Saturday, January 27, 2007

More Vikram Chandra Media Fun

On, if you search for "Mild-mannered Author Delves Deeply Into India's Underworld," you'll get about 25 newspapers that printed an AP article by Marcus Wohlsen on Vikram Chandra.

I have a bite-size quote in this article too -- all 25 printings of it.

[UPDATE: Another 25 newspapers have titled the story "Author Delves Into India's Underworld." So the real number of newspapers that have carried the story is about 52.]

"This is a great novel, perhaps the greatest book on Bombay ever written. Certainly a contender for the Great Indian Novel," wrote one reviewer in the Hindustan Times.

Whatever the book's standing as literature, the popularity of "Sacred Games" is undeniable. It has remained on India's top-10 best seller list since its release.

Younger Indian readers have embraced the novel's rowdy social panorama of criminals, cops and slum-dwellers in a country still saddled with the class tensions of the caste system, says Amardeep Singh, a professor of world literature at Lehigh University who keeps a blog about new South Asian fiction. They also find its encyclopedic use of Indian obscenities "thrilling."

"It's a breaking of a certain unwritten set of taboos of what you can and can't talk about and the language you can use," Singh says.

"Sacred Games" has also sold well in England, where it was named a top book of 2006 by several British critics, and has been translated into 14 languages, from Hindi to French to Croatian.

HarperCollins beat out five other publishers to buy the U.S. rights to "Sacred Games" for $1 million, and has reportedly pushed the novel with a $300,000 marketing budget - a rare sum for a single book. There are 75,000 hardcover copies in print in the United States so far, with the book already in its fifth U.S. printing.

Ah well, not the greatest quote. But I do think there's an almost refreshing rudeness in books like Sacred Games and Maximum City.

UPDATE: Also check out this piece by Josh Getlin in the L.A. Times.

(Next week, I promise -- no more Vikram Chandra propaganda!)

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ana said...

Vikram Chandra's going to be at Powell's tonight. I haven't read Sacred Games yet, and won't be able to buy it, but am hoping he will sign Red Earth and Pouring Rain which I've owned for years and have just started reading.

2:20 PM  

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