Kreider, a native of Reading, Pennsylvania, earned his bachelor's of science degree in electrical engineering. He will oversee more than $46 billion with the Fort Washington business.
"Steve brings extensive experience as a global money manager," said John Barrett, chairman, president and CEO of W&S. "We welcome his expertise and leadership in managing investments across asset classes, including fixed income, public and private equities, real estate, alternative assets, and hedge funds."
A wide receiver with the Lehigh Engineers football team in the late '70's, Kreider led the college to its first ever national championship in 1977. The Division II All-American graduated the next year and was drafted by the NFL's Cincinnati Bengals.
During his eight seasons with the Bengals -- including a Super Bowl appearance in 1981 -- Kreider earned an MBA in quantitative analysis and a Ph.D. in finance from the University of Cincinnati.
Kreider was inducted into the Lehigh Sports Hall of Fame in 1995.