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DeMarco and Sandie '06G taking Bethlehem-based Viddler to new heights

Lehigh alums Donna DeMarco, '06G, and Rob Sandie, '06, are the founders of a Bethlehem-based technology firm that allows people to interact with videos for educational purposes.

Since its inception in 2006, Viddler has evolved into an online video hosting platform, and now provides additional services like embedding videos onto websites, keeping track of analytics, enabling clients to share videos on FaceBook and Twitter and providing the means for interactivity. Viddler serves an impressive array of clients such as Amazon, McGraw-Hill, and AOL from their suite on the south side of Bethlehem.

At Lehigh, the duo got involved in the Baker Institute for Entrepreneurship. Together they won the Joan F. and John M. Thalheimer Student Entrepreneur Competition. With the competition's reward money, DeMarco and Sandie invested in technology and took their company to the (Northeastern Pa.) Ben Franklin Technology Partners in 2006-07.

"We got funding from [Ben Franklin Technology Partners], they invested in us, and they provided a lot of networking and mentoring, and we were in their incubator for four years." said DeMarco in a recent article.

By 2009, Viddler was boasting some 11 million interactive views per month. Currently, the firm consists of 20 employees and has thousands of clients across 50 countries with more than 2 billion views served.

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