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Table of Contents:

* Introduction
* Principles
* Preliminary Analysis
* Mechanics
* General HTML Concerns
* Specific HTML Concerns
* Graphics
* Required Elements

Web Style Guide

Preliminary Analysis

"Begin at the beginning, and go on until you come to the end: then stop."

--instructions to the White Rabbit from the King of Hearts;
in Alice in Wonderland, by Lewis Carroll.

Before you commence designing a set of web pages, you should ask yourself the following questions. If you are designing pages for someone else, you should ask them these questions:

  • Why are you putting pages on the web?
    Define your purpose, and make sure that the design decisions you make will help the resulting pages serve that purpose as well as they possibly can.

  • Who is your audience?
    Create your pages with your reader in mind. Design the pages to fulfill the needs and wants of your audience.

  • What information will be included?
    Decide what information you intend to present (and what information you don't). As you gather the information, consider how best to present it.

  • How frequently does this information change?
    Verify that adequate procedures for keeping the information up-to-date can realistically be implemented. Make sure the reader will be able to determine the extent to which the information can be relied upon.

  • Who will be responsible for maintaining these pages?
    Plan the design and documentation of the pages so that, if need be, someone else could take over and maintain the site easily.

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