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About Strategic Marketing Affiliates
Lehigh University has partnered with Strategic Marketing Affiliates, Inc. to assist in the management of the Trademarks and Licensing program. SMA is responsible for the daily administrative activities generated by the program, such as processing license applications, coordinating artwork approvals, collection of royalty payments, and enforcement of trademark infractions.
As part of the requirements of a licensing program, Lehigh requires any company desiring to produce products with the protected marks to become a Licensee. Additionally, all University groups, departments, and individuals wishing to use or distribute products which incorporate protected University marks must be Licensees, or must purchase the goods from a Licensee.
Currently, all companies, groups, and organzations must obtain a License and artwork approval from SMA prior to producing/distributing/selling any products that utilize the University’s registered and common law trade names, trademarks, and service marks regardless of use or method of distribution.
Strategic Marketing Affiliates, Inc
Pan American Plaza
201 South Capitol Avenue, Suite 520
Indianapolis, IN 46225
Phone: (317) 829-5690
Fax: (317) 829-5696