About UBS UBS Vision and Core Purpose UBSi News Give Us Feedback

About Strategic Marketing Affiliates

Lehigh University has partnered with Strategic Marketing Affiliates, Inc. to assist in the management of the Trademarks and Licensing program. SMA is responsible for the daily administrative activities generated by the program, such as processing license applications, coordinating artwork approvals, collection of royalty payments, and enforcement of trademark infractions.

As part of the requirements of a licensing program, Lehigh requires any company desiring to produce products with the protected marks to become a Licensee. Additionally, all University groups, departments, and individuals wishing to use or distribute products which incorporate protected University marks must be Licensees, or must purchase the goods from a Licensee.

Currently, all companies, groups, and organzations must obtain a License and artwork approval from SMA prior to producing/distributing/selling any products that utilize the University’s registered and common law trade names, trademarks, and service marks regardless of use or method of distribution.


Beth Monnin
University Service Representative
Strategic Marketing Affiliates, Inc
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46240
Phone: (317) 669-0808
Fax: (317) 669-0810
www.smaworks.com