Marketing (MKT) - For a syllabus or more detailed course information, please contact the department

at 610-758-4743.

Course Listings

Course#        Course Title (Credit Hours)               CRN      Day/Time             Location  Session  Instructor

111-010	Principles of Marketing (3)	21001	M/W 6-9:00pm	RB 251	First	Savino
111-011*	Principles of Marketing (3)	20635	Online		Second	Gallant
373-010	Marketing Internship (1)	20023	Hours arranged		First	Maskulka
373-011	Marketing Internship (1)	20025	Hours arranged		Second	Maskulka

Course Descriptions

111. Principles of Marketing:  The purpose of this course is to give an overview of the entire marketing function. The objective is to take a broad-based approach to expose students to the meaning of marketing, the terminology of marketing, the activities involved in marketing, how managers make and implement decisions in marketing, and how they evaluate the results. The role of marketing in the broader society will also be discussed. At the end of this course, students will be able to understand the meaning of the marketing concept, various marketing terminologies, how firms develop and evaluate marketing strategies related to product, place, price, and promotions, how marketing strategies are related to other strategies of the firm, and what internal and external factors influence the marketing decisions. The outcome of the course will be assessed by a series of multiple choice and short essay questions, and other suitable assignments decided by the instructor. Prerequisite: ECO 1. *Online section requires use of course management system either Course Site or Blackboard, High Speed Connection, and Elluminate Sessions.

 

373. Marketing Internship: A sponsoring faculty member shall direct readings, projects, and other assignments including a comprehensive final report in conjunction with an industry-sponsored internship. The work experience itself, whether paid or unpaid, is not the basis for academic credit. Intellectual development in the context of a field study learning experience will be the determining factor in awarding academic credit. This course cannot be used to satisfy requirements of the Marketing major. Prerequisite: Consent of the department chair and junior standing in the College of business and Economics and Marketing declaration.

*Please see technical requirements under web-based course listings for additional information.