Fonts

General Rules For Fonts

  1. The font should be easy to read. Generally a size 12-14 point font should be used, depending on the font style. The color of the font should complement the background, but not blend into it. Generally a dark font should be used on a light background or a light font on a dark background. Light on dark detracts from readability.

  2. The font should not be distracting and should be appropriate for the material.

  3. The font used should be consistent throughout the document. Size should also be consistent.

  4. Only use standard web fonts (Arial, Times New Roman, Courier New, etc.).Otherwise, the text will be displayed in a default font wherever your font is not located.

  5. Use a graphics program to create a .jpg or .gif of an unusual font you'd like to use. Such use is demonstrated at the top of the page.

  6. Avoid using too much text on a page. It is hard to read, and often invites a user to skip over content. Instead, organize your text and place related text hyperlinked to different pages.

  7. The jury is still out over whether to use sans-serifed or serifed fonts on websites. Traditionally, serifed fonts were used in print media because of better readability, but sans-serifed fonts were used on broadcast media, such as television.

  8. However, with the advent of computers, the differentiation becomes more difficult. The best rule of thumb is to make sure your font is readable in its context, including color and background. If there is a great deal of text, experiment with both styles and see which works better.

A Comparison: Good vs. Bad Font Use

Good
Bad

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

 

 


created 1-29-02
designed by:
Marshall Kurtz
Dan McKetta
Amanda Kiser
Tom Schaible
Justin Mifkovich
Johanna Brams, Project Manager