Management Team

The CVCR is hosted by the College of Business and Economics and the P.C. Rossin College of Engineering and Applied Sciences. The CVCR is led by one faculty Co-Director from each college and by a Managing Director.


Bob Trent is the George N. Beckwith '32 Professor of Management and Co-Director of the CVCR. He holds a B.S. degree in materials logistics management from Michigan State University, an M.B.A. degree from Wayne State University, and a Ph.D. in operations management from Michigan State University. Prior to his return to academia, Bob worked for Chrysler Corporation, where he gained experience in production scheduling, package engineering, distribution planning, and operations management. Bob has authored or co-authored over 30 articles. His book, Strategic Supply Management—Creating the Next Source of Competitive Advantage, was published in 2007. Another book, End-to-End Lean Management—A Guide to Complete Supply Chain Improvement, was published in 2008. His most recent book, Managing Global Supply and Risk—Best Practices, Concepts, and Strategies, was published in 2009. Since arriving at Lehigh, Bob has been awarded the Class of 1961 Professorship, the Eugene Mercy Professorship, and the George N. Beckwith Professorship. Dr. Trent is also active with ISM, serving for many years as the Professional Development Director of the NAPM of the Lehigh Valley. He is currently a member of the national board of directors for APICS.

Dr. Zimmers is the Director of the National Science Foundation’s Center for Engineering Logistics and Distribution at Lehigh University (CELDi). His research interests include computer control of industrial systems, agility applications in manufacturing, logistics and distribution systems, new techniques in multi-media distance learning, entrepreneurship, and leadership development. His research is coordinated with the Enterprise Systems Center at Lehigh University and often involves collaboration among education, industry and government partners to implement new findings. Courses which Dr. Zimmers teaches include computer integrated manufacturing, computer graphics, manufacturing problems, and experimental industrial engineering. Dr. Zimmers also oversees the senior projects. He joined the ISE faculty in 1973.