Supply Chain Complexity:
Risks, Rewards, and Trade-offs

November 10-11, 2010

Hotel Bethlehem, 437 Main Street, Bethlehem, PA 18018

Co-Sponsored by the Council of Supply Chain Management Professionals

Wednesday, November 10
Time Event
5:30 – 7:30 pm Student Networking Reception, Hotel Bethlehem
Sponsored by Damco
Thursday, November 11
Time Event
8:00 – 8:30 am Registration & Continental Breakfast
8:30 – 9:00 am Welcome, Introductions and Update on CVCR Activities
Bob Trent & Larry Snyder, Co-Directors—CVCR
Joel Sutherland, Managing Director—CVCR
9:00 – 10:00 am Session 1: Understanding the Causes & Effects of Complexity and How to Overcome Them

This session will explore a topic that is rapidly becoming the focus of many executives—increased complexity within your business and supply chain.  Participants will gain a thorough understanding of complexity, including its definition, the various types of complexity that exist, and the difference between good and bad complexity.  Participants will also understand the causes and effects of complexity while gaining insight into powerful ways to eliminate complexity across your business and supply chain.

Robert J. Trent, Ph.D., Lehigh University and Co-Director—CVCR
10:00 – 10:20 am Break
10:20 – 11:10 am Session 2: Addressing Unnecessary Complexity in a Global Retail Environment

Destination Maternity has rapidly grown by adding new and existing stores, new brands, as well as increasing revenue to become the world's largest maternity apparel retailer with more than 1,000 locations. In this session you will learn how Destination Maternity’s supply chain leadership removed "self imposed complexity" by improving communication, setting clear direction, addressing conflicting goals and re-focusing their team members.

Carl Marcinkowski, Sr. VP - Distribution and Transportation, Destination Maternity
11:10 - 12:00 pm Session 3: Rapid Execution of Supply Chain Integration…Without Spilling Your Beer
In 2008, The Boston Beer Company (Samuel Adams) began execution of a radical Supply Chain Strategy that literally risked the company’s financial health and future viability of the entire organization.  This high risk scenario was a result of a classic build capacity/buy capacity/do nothing assessment.  Learn of the capacity challenges and complexities of one of the highest performing companies in the beer industry.
Tom Lance, Vice President Operations - The Boston Beer Company
12:00 – 1:00 pm Lunch - Sponsored by 4SIGHT
1:00 – 1:50 pm Session 4: Merging the Two Top Appliance Makers' Supply Chains

Managing a supply chain for the world's top global appliance brand is complex and challenging. Now, imagine having to combine this supply chain with the #2 appliance maker's supply chain within only six months.  In this session, you will learn how independent systems, processes and operations such as demand management, sku management, Sales and Operations Planning (S&OP), order management, and transportation and warehouse management were successfully merged within this demanding time-frame. The speaker will share how this was done, the successes and learning’s, and the final results of this successful acquisition.

Kevin O’Meara, Sr. Director Supply Chain Operations, Whirlpool Corporation
1:50 – 3:20 pm Session 5: Breakout Sessions

Share your experiences and learn what others are doing to ensure that their supply chains provide competitive advantage. Pick from one of the following sessions; all sessions will be facilitated by Lehigh University faculty:

3:20 – 3:40 pm Break
3:40 – 4:30 pm Session 6: Building an Infrastructure to Manage Several Brands in one DC
A case study of LifeWay's distribution center that manages 20 brands from one inventory set and fulfills orders for various markets including B2B, B2C, store replenishment, and 3PL operations. This presentation will demonstrate how a common operational infrastructure interfaces with numerous different systems and executes unique customer-specific business rules.  Learn how this infrastructure enables order selectors to concurrently pick 20 brands from one inventory set; how inventory management is enhanced; and how overall service levels are improved - yet done so with transparency to the end-customer. 
Randy Brough, Managing Director Supply Chain, LifeWay
4:30 – 5:00 pm Closing comments and wrap-up: Joel Sutherland
5:00 – 6:00 pm Cocktail reception: Hotel Bethlehem - Sponsored by Jones Lang LaSalle

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CVCR Fall 2010 Symposium