CVCR Fall 2009 Symposium
Ensuring that Your Supply Chain
Provides a Competitive Advantage
November 3-4, 2009
Hotel Bethlehem
437 Main Street, Bethlehem, PA 18018
Plan to attend the Networking and Student Recruiting Dinner at the Hotel Bethlehem on Tuesday, November 3.
This event provides a great opportunity for companies to get to know some of Lehigh’s
best and brightest undergraduate and graduate-level students.
Co-Sponsored by: 
Featured Speakers include supply chain experts from Kraft Foods, Dresser-Rand, Lockheed Martin, C&S Wholesale Grocers, The Hershey Company, Supply Chain Visions, and Lehigh University. Breakout Sessions on various topics will be led by Lehigh faculty.
A Special Thanks to our Corporate Sponsors
Jones Lang LaSalle (www.joneslanglasalle.com)
OHL (www.ohl.com)
4SIGHT (www.go4sight.com)
Symposium Registration and Rates
Symposium and Dinner $325 per person (Dinner only is $50)
Symposium only $295 per person
Early-registration Discount—before October 2 ($50 off)
Group discount—3 or more from same company ($50 off per person)
CSCMP Members will receive a discount of $75 off regular rates
Register on line by clicking here
or contact Kathy Rambo at 610-758-4052 or kgr0@lehigh.edu
Registration fee includes dinner on November 3 and/or the full-day symposium
on November 4, including continental breakfast, lunch and reception.
Rooms are available at Hotel Bethlehem (www.hotelbethlehem.com) at the
special rate of $109, space available. Make sure you mention Lehigh University.
Agenda
Tuesday, November3 (Attire for reception and dinner is business casual)
Time |
Event |
6:30 – 8:30 pm |
Networking and Student Recruiting Dinner, Hotel Bethlehem (www.hotelbethlehem.com) Sponsored by OHL (www.ohl.com) |
Wednesday, November 4 (Attire for all sessions is business casual)
Time |
Event |
8:00 – 8:30 am |
Registration & Continental Breakfast
|
8:30 – 9:00 am |
Welcome, Introductions and Update on CVCR Activities
Paul Brown, Dean—College of Business and Economics Mike Santoro & Larry Snyder, Co-Directors—CVCR Joel Sutherland, Managing Director—CVCR
|
9:00 – 10:00 am |
Session 1: Collaborative Outsourcing for Competitive Advantage Virtually all companies use some form of outsourcing to support their supply chain operations - most use conventional approaches that have inherent flaws and can drive incorrect incentives. Research has shown that some of the most progressive companies are using a concept known as Vested Outsourcing to drive a competitive advantage for all parties. This session will share the 5 Rules of Vested Outsourcing that can help you challenge current conventional outsourcing strategies for your organization and help you build a competitive advantage through better outsourcing.
Kate Vitasek, Founder and Managing Partner, Supply Chain Visions
|
10:00 – 10:20 am |
Break
|
10:20 – 11:10 am |
Session 2: Leveraging Scale & Creating Sustainable Advantage Kraft Foods, one of the world’s largest food and beverage companies, continues to make investments in supply chain process efficiency as well as supporting technology. Hear what Kraft has done through enhanced collaboration and innovation in targeted supply chain processes to achieve a sustainable competitive advantage.
Mike Cole, Director of Transportation, Kraft Foods
|
11:10 - 12:00 pm |
Session 3: Improving Forecast Accuracy to Achieve Competitive Advantage
The ability to forecast accurately provides companies with a significant competitive advantage. Good forecasts can identify new markets and trends, anticipate disruptions, and correctly estimate demands. Poor forecasts, on the other hand, result in excess inventories, poor customer services, and missed market opportunities. More technology and new software are not the answer. The key is an understanding of basic forecasting principles that have been developed from studying forecasting practices of dozens of successful companies. This session will explain these forecasting principles and show how they can be applied in companies to achieve a competitive advantage.
Nada Sanders, Professor and Iacocca Chair, Lehigh University
|
12:00 – 1:00 pm |
Lunch - Sponsored by 4SIGHT (www.go4sight.com)
|
1:00 – 2:10 pm |
Session 4: Panel - Different Supply Chains...but are the Results Different? The panelists in this session all come from different market verticals. Learn about their different supply chains, how they measure success, what they have in common, and how their companies achieve competitive advantage in their respective industries.
Bill Medvidofsky, Vice President Supply Chain, C&S Wholesale Grocers Bruce Hancock, Director - Customer Supply Chain Management, The Hershey Company Ray Campbell, Director, Lockheed Martin
Moderated by: Zach Zacharia, Assistant Professor, Lehigh University
|
2:10 – 3:20 pm |
Session 5: Breakout Sessions
Share your experiences and learn what others are doing to ensure that their supply chains provide competitive advantage. Pick from one of the following sessions - all sessions will be facilitated by Lehigh University faculty:
|
3:20 – 3:40 pm |
Break
|
3:40 – 4:30 pm |
Session 6: Supply Chain Core Competency Development – A Model for Success Dresser-Rand has been implementing a flexible manufacturing model to support its business plans and has gone through a dramatic transformation over the past three years. During this transformation the company has experienced no supply chain disruptions or production interruptions due to the global financial meltdown. Learn how supply chain core competencies have been developed to support this model. Ken Marcia, VP Supply Chain Management & Process Innovation, Dresser-Rand Co.
|
4:30 – 5:00 pm |
Closing comments and wrap-up: Joel Sutherland
|
5:00 – 6:00 pm |
Cocktail reception: Hotel Bethlehem Sponsored by: Jones Lang LaSalle (www.joneslanglasalle.com) |