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James M. Maskulka

Associate Professor

Department of Marketing

(610) 758-4774<= /p>

jmm1@lehigh.edu=

Marketing Internship Contract:

MKT 373 Marketing Internship (1.0 credit)

Based on a student’s work experience, a sponsoring faculty member shall dir= ect readings, projects, and other assignments–including a "capstone report." It should be noted that the work experience (at least 80 hour= s), by itself, is not the basis for academic credit. The faculty directed activ= ity must be provided concurrent with the work. Course registration and related arrangements must be made in advance of the work engagement. This course mu= st be taken Pass/Fail and cannot be used to satisfy marketing major requiremen= ts. Prerequisites: MKT 211, declaration of a marketing major, junior standing, = and department approval. May be repeated once.

The student must satisfy the following set of requirements before registering for the Marketing Internship course --MKT 373.

1. = The student must satisfy the prerequisites for t= he course.

For MKT 373, the prerequisites are: completion of MKT 211, declaration of a marketi= ng major, junior standing, and department approval. MKT 373 -- Marketing Internship (1.0 credit) may be repeated once.

2. = The student must secure an internship.

3. = The internship supervisor must agree to provide = an evaluation of your internship experience at the end of the term. See sample form at the end of this contract.

4.&n= bsp; A contact s= heet with the following information must be provided to Professor Maskulka.=

= a.&n= bsp; Your name

= b.&n= bsp; Your email address

= c.&n= bsp; Address and= Phone Number

= d.&n= bsp; Approximate= dates of your internship work

= e.&n= bsp; Approximate number of hours per week

= f.&n= bsp; Name, title= , and phone number of your internship supervisor

= g.&n= bsp; Name and ad= dress of the firm responsible for your internship

5.&n= bsp; An email fr= om your supervisor outlining the Internship position, as well as, what the stu= dent Intern should learn from this experience.

6.&n= bsp; This agreem= ent must be signed and the above information submitted before you register for = MKT 373 -- Marketing Internship.

Name (Print or type):= _________________= ___ Student Signature: ____________________________

Date: ________________________ Approved = by: _______________________________________&nbs= p;

To obtain credit for = MKT 373 the student must complete the following requirements.

7. = During the internship, the student will prepare a weekly log of his/her internship experience. Focus should be on what you learned, as well as what tasks you perform. Thus, the weekly essay = (not bullet points) should provide an overview of the internship activities inte= rwoven with the skills mastered. The weekly log (1-page maximum) must be emailed to Professor Maskulka (jmm1@lehigh.edu) on a weekly basis and are due each Mon= day. They should include a tally of the hours worked.

8. = A completed evaluation from your supervisor must= be received by Professor Maskulka. Failure to obtain an evaluation in a timely fashion will result in an incomplete for the course until the evaluation is received.

9. = Gather information for your "capstone report" during your internship. This report should be approximately 10 pages of written text (double-spaced), not counting an executive summary, tables, exhibits, and references. Your report will be on a topic related to your internship experience and approved by Professor Maskulka. The final report on your internship i= s due the first day of finals week during the semester in which the internship is undertaken.

<= ![if !supportLists]>¨ = Exec= utive Summary: Each write-up must inc= lude an executive summary. The executive summary is a one-page essay overview of everything covered within your report, including the overall solution (1-pa= ge maximum). It is not an introduction and is not to be in bullets.

<= ![if !supportLists]>¨ = Body= of Report: The body of the report = should include an introduction and a conclusion. Your report should address all the questions presented within the assignment as well as factors that are disturbing such as limiting assumptions or ethical implications of suggested alternatives. Be sure to include page numbers.

<= ![if !supportLists]>¨ = Exhi= bits: = Tables, graphs, and detailed equations should be placed in exhibits to avoid disrup= ting the flow of the report. Exhibits should be used to illustrate, explain, and elaborate on points made in the report text, but it should be possible for = the reader to follow the report without ever referring to the exhibits. Exhibits should also be stand-alone documents, so include relevant titles and highlight the important figures or equations. All exhibits must be tied into the text.

<= ![if !supportLists]>¨ = Refe= rences

Getting Started on= Your Internship Paper: Firm Overview and Project Outline.<= /p>

s Firm Overview: Submit a brief business category analysis of your sponsoring firm. This wou= ld include but is not limited to: recent data on: industry classification, (IS= IC code), key product/markets served, sales volume, marketing share, key competitors and assessment of the sponsoring firm’s generic business strategy: leader, follower, innovator, niche player etc. =

s <= u>Project Outline: Submit a two page topical sentence outline of your prop= osed idea. This topical outline should start with a theme of your research paper roughly one (1) paragraph in length, the tentative paper outline, pla= nned research approach and a brief description of the expected outcome (deliverable). The outline describ= ing your approach to completing your final internship report is due at the start of = the second week of your internship.

10.&= nbsp; Depending upon the quality of the internship experience, other work may be assigned.

MARKETING AT LEHIGH

Student-Focused ● Research-Oriented