Selected Resources
Marketing 312
Spring Semester, 2008


Table Of Contents
Books Journals Electronic Journals
World Wide Web Government Resources Statistical Resources

Books
There are two resources that will assist in locating items in the Lehigh University libraries and other libraries. They are:

  1. ASA, The Library's Online Catalog. This lists all the items in the library and their location. This resource is available via the Network Server and the Web.
  2. WorldCat. This is a catalog that lists over 51 million items including books, journals, audio-visual, CD-ROMs and software. These resources may be obtained via Lehigh's Interlibrary Loan.

Remember: Use ASA to locate books, journals, A-V materials, and CD-ROMs. Generally, journal articles are not indexed in ASA. In WorldCat, there are now full text articles available on this database on a LIMITED basis


Journals
Locating articles with quantitative and qualitative information on companies and industries may be found using these indexes. Also, the articles may have information on companies, local governments, and local organizations. URL is http://databases.lib.lehigh.edu/finder/. They are

  1. ABI-Inform Dateline. Indexes resources with local and regional business news coverage of companies, business. and the economy.
  2. ABI-Inform Global. Indexes over 1400 journals in management and business. Coverage is from 1987 for most journals. About 45% of the articles are available in full text.
  3. ABI-Inform Trade & Industry. Indexes resources with a trade or industry focus.
  4. Academic Index (Expanded)(a.k.a. Infotrac). Covers over 1400 journal going back to 1980. Some articles are available in full text.
  5. Econlit. A good index for the research journals that cover company and industry information from a business and economic perspective.
  6. Factiva. It has over 12,000 publications with some back to the early 1980's.
  7. Faulkner Advisory for IT Studies. Covers the information technology area with reports, evaluations and general information.
  8. Lexis Nexis Academic. Provides full text of journals, newspapers, and wire services relating to business information. It also has full text legal materials such court decisions, legislation and regulations.
  9. PsycInfo. A good source for journal articles on consumer and marketing behavior.
  10. Research Library. Covers the popular journal literature with some articles available in full text.
  11. Sociological Abstracts. This covers research in demographics, social psychology and community development

Electronic Journals

  1. Emerald Library. This resource is heavily weighted in the management area. It is a good source for supply chain management information.
  2. JStor. This is a good source for locating articles concerning B2B marketing . (NOTE: this has a moving two to five year delay in mounting the full text articles. This varies by journal title).
  3. Wiley Interscience. This has a number of economic and management journals that can be useful in locating material on your topic.

World Wide Web
Using a search engine, e.g., Google, you will find information that may be useful.  Examples are government agencies, associations, and companies. They provide facts, figures, and reports that may be important to your research.  There are multi-search engines that makes searching the Web more efficient.  Dogpile.com is an example of these multi-search engines. Remember: anyone can put up a web page with information. Is the information on the web page reliable?

Associations are good for additional statistical information. Here are some examples:

  1. Aerospace Industries Association of America (AIA). URL is http://www.aia-aerospace.org/.
  2. American Bankers Association (ABA). URL is http://www.aba.com.
  3. National Association of Chain Drug Stores (NACDS). URL is http://www.nacds.org.
  4. National Restaurant Association. URL is http://www.restaurant.org.

Questionnaire design can be critical to the success of the survey. Here are some web sites with ideas and observations on how to do create a good survey. They came from a Google search using the terms, "questionnaires surveys design":

  1. Creative Research Systems. This is the Survey Design chapter from The Survey System's Tutorial, revised July, 2006.
  2. North Carolina State University. QUESTIONNAIRE DESIGN, SURVEY METHODS, AND THE ART OF.
  3. University of Maryland Online Survey Design Guide.

Government Resources
The Federal Government publishes a variety of statistics that can help with your projects. Listed below are examples of resources that may have useful statistics.

  1. County Business Patterns C 3.204/4: 995-96/FM-2-DOC-R. Available in print, on CD-ROM and the Web. Gives business and employment information by county and business category.
  2. National Compensation Survey. (Also known as Area wage surveys). Surveys the local salary and wage base for various occupations.
  3. Occupational Employment and Wage Estimates. Published by the Bureau of Labor Statistics, Dept. of Labor. It gives information on local employment and wage scales on a national, state and metropolitan area. A good source for wage cost estimates.
  4. Bureau of Economic Analysis
  5. Bureau of Labor Statistics
  6. Federal Statistics site
  7. Securities and Exchange Commission.
  8. U.S. Census Bureau

The Library has created a web page for government information including Federal, state, local and international materials. It is called Government Information at Lehigh University Library. This is an excellent starting point for locating statistical and other relevant material for research on a topic.


Statistical Resources
These resources provide statistics on industries, general economy and population. They are:

  1. Business statistics of the United States. 338.09/B976a/FM-1-Ref. Biennial publication with the historical data from the statistical tables that have appeared Survey of Current Business. The time line runs from 1947 to the present.
  2. Lexis Nexis Statistical. This is an index of statistics that were previously published in the print indexes that are listed above. Also this is compilation of statistics from a variety of sources some of which are available in print and/or on the fiche at Fairchild Library. NOTE: Web version does not have all of the statistics that are available in print.
  3. Salary.com. This site is a good site for locating salaries of occupations and geographic areas.
  4. Standard and Poor’s NetAdvantage. This has information on companies, industries, and mutual funds. It includes the Industry Surveys.
  5. Statistical Abstract of the United States. 317.2/U58s/FM-1-RRef. Latest edition is in Ready Reference and online with earlier editions in the stacks.
  6. STAT-USA. This is a compendium of government statistical information on the Web. It gives information on general economic conditions in the United States, i.e., Consumer Price Index and Leading Economic Indicators. This compendium contains on the National Trade Data Bank. This gives information on trade opportunities and a foreign country's rules and regulations.
  7. Survey of Current Business. C59.11/1:. This is received monthly and is shelved at Fairchild Library. Also available online.

Updated on 2/4/08 by Heather Simoneau, Business Librarian
Office: Rm. 345, Rauch Business Center.
Hours: Mon.-Fri., 8:00 - 5:00.
Phone: 83052
Email: hms207@lehigh.edu