Selected Resources
Marketing 311

Table of Contents


Books
  1. ASA, The Library's Online Catalog. This lists all the items in the library and their location. It is a very good place to see if Lehigh owns an item or has access to a specific journal or database.
  2. WorldCat. This is a catalog that lists over 51 million items including books, journals, audio-visual, CD-ROMs and software. These resources may be obtained via Lehigh's Interlibrary Loan.

Remember: Use ASA to locate books, journals, A-V materials, and CD-ROMs. Individual journal articles are not indexed in ASA. In WorldCat, there are now some full text articles available.


Industry Information
This resource is the place to start to get information on industries.
  1. Standard and Poor's Net Advantage.This contains a wealth of company and industry information. It includes the S&P Industry Surveys. Older S&P Industry surveys from 1976 to 2004 are available in print.

General Statistical Resources and Indexes
These resources will give statistics on industries, general economy and population.
  1. Business Statistics of the United States. Current edition is available electronically. Prior years are available at call number 338.09/B976a/FM-1-Ref. This is a biennial publication with the cumulation of statistical data for series appearing in the Survey of Current Business from 1947 to the year prior to publication.
  2. Demographics USA (ZIP ed.). 658.8/D383/FM-1-Ref. This provides statistics on population (including age and sex), effective buying income, employment by industry and retail sales. This is by Zip code and counties.
  3. Lexis Nexis Statistical. This is an index of statistics that were previously published in the print indexes now available electronically. Also, this is a compilation of statistics from a variety of sources, some of which are available in print and/or on microfiche at Fairchild Martindale Library.
  4. Sales & Marketing Management. Back issues are on microfilm and current issues are in print and shelved in Fairchild Martindale Library. This publication has special issues on various topics, i.e., buying power and media markets. Good source for the population and buying power of the states and their counties. Its URL is http://asa.lib.lehigh.edu/cgi-bin/pubid?Pub=28583.
  5. Statistical Abstract of the United States. 317.2/U58s/FM-1-RRef. Latest edition is in Ready Reference with earlier editions in the stacks.
  6. STAT-USA. This is a compendium of government statistical information on the Web. It is available through the Article Abstracts and Databases on the Virtual Library. It gives information on general economic conditions in the United States, i.e., Consumer Price Index and Leading Economic Indicators. This compendium contains on the National Trade Data Bank. This gives information on foreign trade statistics of the U.S., trade opportunities and information on a foreign country's rules and regulations.
  7. Survey of Current Business. C59.11/1. This is received monthly in print and is shelved at Fairchild Martindale Library. Electronic access is available at http://purl.access.gpo.gov/GPO/LPS1730 for 1997 to the present. Earlier reports are available in dpf format at http://fraser.stlouisfed.org/publications/SCB/ for 1921 to 1999.

Company and Stock Information
These resources can be use for information about the company's profitability, information on its charitable foundation's name and address, etc. They are:
  1. The advertising red books . Advertiser, geographic. 659.112/S7852/FM-1-Ref URL for the web version of #1 and #2 is http://www.redbooks.com/ . This web site will provide general information concerning the industry while the books provide more in depth information on the industry. Advertising
  2. The advertising red books . Agencies . 659.112 S78/FM-1-Ref. See #1 for more information.
  3. Company Web Pages. They have quantitative and qualitative information on the given company.
  4. Factiva. The Company/Markets' Company Section has the information from annual reports, etc.
  5. Lexis Nexis Academic. This database has sections entitled Industry & Market News and Company Financial Information.
  6. SEC Edgar Database. See World Wide Web for description.

Journal Indexes and Other Resources
Locating articles with quantitative and qualitative information on companies and industries may be found using these indexes. Also, the articles may have information on companies, local governments, and local organizations. URL is http://databases.lib.lehigh.edu/finder/. They are:
  1. ABI-Inform Dateline. Indexes resources with local and regional business news coverage of companies, business. and the economy.
  2. ABI-Inform Global. Indexes over 1400 journals in management and business. Coverage is from 1987 for most journals. About 45% of the articles are available in full text.
  3. ABI-Inform Trade & Industry. Indexes resources with a trade or industry focus.
  4. Applied Science and Technology Abstracts. Covers articles in the engineering, technology and business fields.
  5. Econlit. A good index for the research journals that cover company and industry information from a business and economic perspective.
  6. Factiva. It has over 8000 publications with some back to the early 1980's. (This is the replacement for Dow Jones Interactive.)
  7. Faulkner Advisory for IT Studies. Covers the information technology area with reports, evaluations and general information.
  8. Lexis Nexis Academic. Provides full text of journals, newspapers, and wire services relating to business information. It also has full text legal materials such court decisions, legislation and regulations.
  9. PsycInfo. A good source for journal articles on consumer and marketing behavior.
  10. Research Library. Covers the popular journal literature with some articles available in full text.
  11. Sociological Abstracts. This covers research in demographics, social psychology and community development.

Electronic Journals
Another source of full text journal articles is the electronic journal (a.k.a. e-journal). We have access to many e-journal collections through a variety of sources. To access them, click on this URL: http://www.lehigh.edu/library/ejournals/ . The following sources have economic, finance and management journals that will help with your research. They are:
  1. Emerald Library. This resource is heavily weighted in the management area. It is a good source for supply chain management information.
  2. JStor. This is a good source for locating articles concerning B2B marketing . (NOTE: this has a two to five year delay in mounting the articles.
  3. Wiley Interscience. This has a number of economic and management journals that can be useful in locating material on your topic.

Internet Resources
Using a search engine, e.g., Google, you will find information that may be useful.  Examples are government, associations, and companies.   They provide facts, figures, and reports that may be important to your research.  There are multi-search engines that makes searching the Web more efficient.  Dogpile.com is an example of these multi-search engines.  Its URL is http://www.dogpile.com.  Remember: anyone can put up a web page with information. Is the information on the web page reliable?

Statistical Resources on the Web are:

  1. Company Web Pages. They have quantitative and qualitative information on the given company.
  2. Salary.com. This site provides information on salary and benefits for job titles. Its URL is http://www.salary.com/.
  3. SEC Edgar Database. This resource has the required filings from publicly traded companies. Its URL is http://www.sec.gov/.

These sites have statistics on the economy that are produced by the Federal Government. They are:

  1. Bureau of Economic Analysis. Its URL is http://www.bea.gov/.
  2. Bureau of Labor Statistics. Its URL is http://www.bls.gov/.
  3. Federal Statistics site. Its URL is http://www.fedstats.gov/.
  4. Securities and Exchange Commission. Its URL is http://www.sec.gov/.
  5. U.S. Census Bureau. Its URL is http://www.census.gov/.

Updated on 9/25/08 by Heather Simoneau, Business Librarian
Office: Rm. 207, Rauch Business Center.
Hours: Mon.-Fri., 7:45 - 4:45.
Phone: 83052
Email: hms207@lehigh.edu