Selected Resources
Marketing 211
Spring Semester, 2005

Table of Contents

 


Books
There are two resources that will assist in locating items in the Lehigh University libraries and in other libraries. They are:
    1. ASA, The Library's Online Catalog. This lists all the items in the library and their location. This resource is available on the WWW.
    2. WorldCat. This is a catalog that lists over 51 million items including books, journals, audio-visual, CD-ROMs and software. These resources may be obtained via Lehigh's Interlibrary Loan.

ASA should be the first place to look for items with information on your and/or related topics. An example is the need to look for statistics on population in a geographic area. There are resources listed in ASA that can answer that question. Remember: Use ASA to locate books, journals, A-V materials, and CD-ROMs. Journal articles are NOT indexed in ASA. In WorldCat, there are now full text articles available on this database on a LIMITED basis.


General Resources
    1. Entrepreneur.com. Good site with lots of information on a variety of topics related to small business. Much of the information is free. Its URL is http://www.entrepreneur.com/toolkit.
    2. Michigan State University - Center for International Business Education and Research. Its URL is http://globaledge.msu.edu/ibrd/ibrd.asp.
    3. Pennsylvania Small Business Development Centers has a good resource called Business Information Resources on the Internet. Its URL is http://www.pasbdc.org/information/.
    4. Small business sourcebook. 658.022/S6353/FM-1-Ref. This is a good resource for business information on small business.

 


Industry Information
These resources can be used to locate information on industries. This may be important for the client to know because this can either heighten and/or lower expectations. These expectations can be for a membership campaign, an advertising blitz, etc, for that particular organization. They are:
    1. Associations Unlimited. This is also available in print and its title is Encyclopedia of Associations. Its call number is 061.3/G152e/FM-1-R-Ref.
    2. Journal indexes list articles on industries. See the Journal Index section for a listing of indexes.
    3. North American industry classification system, United States. 317.3/U588sa/FM-1-R-Ref. This is available in print or on the WWW. Its URLs' are http://www.census.gov/epcd/www/naicstab.htm or http://www.census.gov/epcd/www/naics.html.
    4. Standard and Poor's Market Insight. This includes a variety of information. It includes industry, stock, country, and company. It has the Industry Surveys.

 


General Statistical Indexes and Resources
The listed resources will give statistics on industries, general economy and population. These are:
  1. Demographics USA (ZIP ed.). 658.8/D383/FM-1-Ref. This provides statistics on population (including age and sex), effective buying income, employment by industry and retail sales. This is by Zip code.
  2. Lexis Nexis Statistical. This is an index of statistics that were previously published in the print indexes that are listed above. Also this is compilation of statistics from a variety of sources some of which are available in print and/or on the fiche at Fairchild Library.
  3. Statistical Abstract of the United States. 317.2/U58s/FM-1-RRef. Latest edition is in Ready Reference with earlier editions in the stacks. Its URL is http://www.census.gov/statab/www/.
  4. STAT-USA. This is a compendium of government statistical information on the Web. It gives information on general economic conditions in the United States, i.e., Consumer Price Index and Leading Economic Indicators. This compendium contains on the National Trade Data Bank. This gives information on foreign trade statistics of the U.S., trade opportunities and information on a foreign country's rules and regulations. This is available on the Library's Databases page.
  5. Survey of Current Business. C59.11/1. This is received monthly and is shelved at Fairchild Library. Its URLs' are http://www.bea.doc.gov/bea/pubs.htm or http://asa.lib.lehigh.edu/cgi-bin/pubid?Pub=28352.
  6. University of Michigan. Statistical Resources on the Web. Business and Industry. Good source for statistics from a variety of sources. Its URL is http://www.lib.umich.edu/govdocs/stecind.html


Company and Stock Information
These resources can be use for information about the company's profitability, information on its charitable foundation's name and address, etc. These include:
  1. Company/brand$. 659.1/C737/ M-1-REF. (On Reserve) This contains statistics on advertising dollars spent by a given company on its individual products across the various media. Lehigh has the 1998 and 2000 editions.
  2. Factiva. Use the Company Quick Search option to locate information on a company's financials.
  3. Journal Indexes have articles on companies.
  4. Lexis Nexis Academic. This database has sections entitled Industry & Market News and Company Financial Information.
  5. Standard Directory of Advertisers. 659.112/S7852/Ref.
  6. Standard Directory of Advertising Agencies. 659.112/S785/Ref.

 


Journal Indexes
Locating articles with quantitative and qualitative information on companies and industries may be found using these indexes. Also, the articles may have information on companies, local governments, local organizations, and past campaigns. To access them, click on its URL http://databases.lib.lehigh.edu/finder/. They are:
  1. ABI-Inform. Indexes over 1400 journals in management and business. Coverage is from 1987 for most journals. About 45% of the articles are available in full text.
  2. ABI-Inform Dateline. Indexes resources with local and regional business news coverage of companies, business. and the economy.
  3. ABI-Inform Trade & Industry. Indexes resources with a trade or industry focus.
  4. Accounting and Tax Index. Available only in print and is shelved in Index Section, Reference, Fairchild Library. Formerly called the Accountant's Index, Supplement.
  5. Econlit. A good index for the research journals that cover company information from a research perspective.
  6. Factiva. Covers over 8000 publications (full text) back to early 1980's.
  7. InfoTrac (a.k.a. Expanded Academic Index). Covers over 1400 journal going back to 1980. Some articles are available in full text.
  8. Lexis Nexis Academic. Provides full text of journals, newspapers, and wire services relating to business information. It also has full text legal materials such court decisions, legislation and regulations. The service is available via the Web.
  9. PsycInfo. A good source for journal articles on consumer and marketing behavior.
  10. Research Library. Covers over 1800 journals in a variety of subject areas with some available in full text.
  11. Sociological Abstracts. This covers research in demographics, social psychology and community development.

 


Electronic Journals
Another source of full text journal articles is the electronic journal (a.k.a. e-journal). We have access to many e-journal collections through a variety of sources. To access them, click on this URL:http://www.lehigh.edu/library/ejournals/ejournals.html. The following sources have economic, finance and management journals that will help with your research. They are:
  1. Emerald Library. This resource is heavily weighted in the management area. It is a good source for supply chain management information. (NOTE: Search Engine for Emerald Library is not a good one.)
  2. JSTOR. This is a good source for locating items concerning logistics and management of the items over a period of time. (NOTE: this has a four to five year delay in mounting the articles.).
  3. Wiley Interscience. This has a number of economic and management journals that can be useful in locating material on your topic.

 


World Wide Web
Using a search engine, i.e., Alta Vista, Google, etc., you will find information that may be useful. There are (but not limited to) government, associations, companies and individuals that have home pages. They provide facts, figures, and reports that may be important to your research. When searching on the Web, be sure to use a number of search engines. There are multi-search engines that search other search engines. Dogpile.com is an example of these multi-search engines. Its URL is http://www.dogpile.com. These will make searching the Web more efficient as it will search Alta Vista, Google, etc., to locate needed resources. An example would be a search for company home pages listing information on the company and/or product. Remember: anyone can put up a web page with information. Is the information on the web page reliable?

These sites have statistics on the economy, population, etc., from the Federal Government. They are:

  1. Bureau of Economic Analysis. Its URL is http://www.bea.doc.gov/.
  2. Bureau of Labor Statistics. Its URL is http://www.bls.gov/.
  3. Federal Statistics site. Its URL is http://www.fedstats.gov/.
  4. Securities and Exchange Commission. Its URL is http://www.sec.gov/.
  5. U.S. Census Bureau. Its URL is http://www.census.gov/.

There are other resources available on the Web. (Note some web resources have print versions while others are only available in print).

  1. American Express. A good source of information for small business including a business plan section. Its URL is http://www.americanexpress.com/homepage/smallbusiness.shtml.
  2. Local Business Journals. Use the following to locate articles from 41 local business journals. Its URL is http://www.bizjournals.com.
  3. National Association of Small Businesses. This is the professional association for the Small Business Investment Company (SBIC) industry.
  4. National Federation of Independent Business. It is the nation's largest small-business advocacy group representing the consensus views of its 600,000 members in DC and all 50 state capitals.
  5. Salary.com. This site is a good site for locating salaries of occupations and geographic areas. It does not have employment figures. Use this in conjunction with the Occupational Employment and Wage Estimates that is put out by the Federal Government (See the Government Resources section, #6). Its URL is http://www.salary.com/salary/layoutscripts/sall_display.asp
  6. U .S. Chamber of Commerce. This may provide assistance for local chambers in their quest to focus and grow in membership.
  7. Zack's Earnings Estimates. Gives information on earnings estimate, buy, sell, or hold recommendations on a particular stock, and stock prices. URL is http://www.zacks.com/.
  8. Resource pages from Northeastern University (Boston, Mass.) concerning business and economics. The URL is http://www.lib.neu.edu/nulis/subjects/business or http://www.lib.neu.edu/nulis/subjects/economics.htm. There are more resource pages from various entities, example: universities and societies that can assist in locating information.

 


Government Resources
The Federal Government and Pennsylvania publish a variety of statistics that can help with your projects. Listed below are resources that may have useful statistics. NOTE: There are more resources listed in the WWW Section. The Federal Government publishes the items, numbered 1-10, and Pennsylvania publishes the ones, numbered 11-17. They are:
  1. Area Trends in Employment and Unemployment. 331.112/U581a/FM-2-DOC-R. Excellent source for employment figures.
  2. County Business Patterns. C 3.204/4: 995-96/FM-2-DOC-R. Available on CD-ROM and in print. Gives business and employment information by county and business category. It is also available on the web. Its URL is http://www.census.gov/epcd/cbp/view/cbpview.html.
  3. A good resource for projections on labor is the Economic and Employment Projections. Its URL is http://stats.bls.gov/news.release/ecopro.toc.htm. One table that could be very useful is Employment by occupation, 2000 and projected 2010. Its URL is ftp://ftp.bls.gov/pub/special.requests/ep/ind-occ.matrix/MLRTab2.txt.
  4. GPO Monthly Catalog (U.S. government publications). Monthly Catalog of U.S. Government Documents (print version).
  5. National Compensation Survey. (Also known as Area wage surveys). L2.121/38: /FM-2-DOC. Surveys the local salary and wage base for various occupations. Available at this URL http://www.bls.gov/ncs/ocs/compub.htm and in print.
  6. Occupational Employment and Wage Estimates. Published by the Bureau of Labor Statistics, Dept. of Labor. It gives information on local employment and wage scales on a national, state and metropolitan area. A good source for wage cost estimates. Its URL is http://stats.bls.gov/oes/.
  7. REIS (computer file): Regional Economic Information System. C59.24:969-98/CD. Contains valuable information on local area. Remember: Information may be dated.
  8. SPI: State Personal Income, 1929-1997. C59.25:929-97. Available on CD-ROM.
  9. Small Business Administration. Its URL is http://www.sbaonline.sba.gov/.
  10. U.S. Business Advisor. This is a business information resource from the Small Business Administration.
  11. Local Government Financial Statistics. PCA 1.138/4:1997. Provides financial information on local governments including taxation, indebtedness, and expenditures. This item is located in the state area of the Government Documents section, Fairchild Martindale Library. Available only in print.
  12. Pennsylvania Abstract. 317.48/P415a/FM-1-Ref. A compendium of statistics concerning Pennsylvania. Includes population, economic, and social statistics.
  13. PA State Data Center. The 2000 Census info is available at this URL. It is http://pasdc.hbg.psu.edu/pasdc/census_2000/index.html.
  14. Pennsylvania's home page. Its URL is http://www.state.pa.us/.
  15. (Pennsylvania) Employment & Wages by County and Industry, 1997. PL67.20/8/6/:269. This item is located in the state area of the Government Documents section, Fairchild Martindale Library. Available only in print.
  16. PLF Pennsylvania Labor Force. PL 194.17/3: This item is located in the state area of the Government Documents section, Fairchild Martindale Library. Available only in print.
  17. Wages and Income. PL67.17/4/6/P415. Provides information on earnings, per capita, and CPI information. This item is located in the state area of the Government Documents section, Fairchild Martindale Library. Available only in print.

The Library has created a web page for government information including Federal, state, local and international materials. It is called Government Information at Lehigh University Library. Its URL is: http://www.Lehigh.EDU/library/govdocs/. This is an excellent starting point for locating statistical and other relevant material for research on a topic.


Local Resources for Information
There are a variety of resources that can information as you do the research for the client. These include (but not limited to):
  1. Associations, Local and Regional.
  2. Bus Companies, e.g., Local Tour Companies.
  3. BUZGate is a free state-by-state gateway that connects individuals to the resources they require for starting, growing and succeeding in business. New Jersey's Busgate covers resources for N. J. small business.
  4. Chambers of Commerce, e.g., Greater Lehigh Valley Chamber of Commerce. New Jersey Chamber of Commerce, Phillipsburg Area Chamber of Commerce, Warren County Regional Chamber of Commerce.
  5. County and local governments: Lehigh County, Northampton County, Warren County (New Jersey), City of Bethlehem (Its URL is http://www.bethlehem-pa.gov/.)
  6. Digitalcity.com. A source to locate businesses in the Lehigh Valley and/or nationally. Its URL is http://www.digitalcity.com/.
  7. Financial Resources. A resource to locate funding in the Lehigh Valley. Its URL is http://www.lehighvalleyfinancing.org.
  8. Lehigh Valley Business Network. This is a local web site providing professional, customized web presence for small businesses. Its URL is http://www.lvbiznet.com/.
  9. Lehigh Valley Economic Development Corporation (LVEDC) is a private, non-profit corporation created in 1995 by the Lehigh Valley Partnership (LVP), a consortium of regional business owners and executives with county and municipal government leaders as ex officio members. Its URL is http://www.lehighvalley.org/index.html.
  10. Lehigh Valley Planning Commission (Formerly the Joint Planning Commission). Its URL is http://www.lvpc.org/.
  11. LVIP, Inc., (Lehigh Valley Industrial Park, Inc.). Its URL is http://lvip.org/.
  12. Local maps (detailed) of the Lehigh Valley, Warren County (N. J.) and the surrounding area.
  13. Local public libraries: Allentown Public Library, Bethlehem Area Public Library (Its URL is http://www.bapl.org), Easton Area Public Library.
  14. Local statistics: Web and print. Its URL is http://www.lehighvalley.org/demo.html.
  15. New Jersey Home Page: http://www.state.nj.us/
  16. Pennsylvania's home page: http://www.state.pa.us/
  17. Pennsylvania Partners. This helps to develop the state's workforce for business and industry. URL is: http://www.papartners.org/. This now includes the Private Industry Council. For more information, you can contact them at this phone number, 610-439-1123.
  18. Redevelopment (or Economic) Authorities of states, counties, cities, boroughs, etc.: Northampton County Development Corporation; Bethlehem Economic Development Corporation (its URL is http://www.bethlehem-pa.gov/econ_dev/index.htm.
  19. RegionOnline Lehigh Valley Web site URL is http://www.lehighvalleyNOW.com/rol/default.asp.
  20. New Jersey's Skylands Region refers to Northwest New Jersey and includes the counties of Morris, Somerset, Hunterdon, Warren and Sussex. Good web site for information on the local area.
  21. Small business development centers of the state, counties and cities: Lehigh University's Small Business Development Center (URL is http://www.lehigh.edu/~insbdc/).
  22. Small Business Centers for New Jersey called NJ Small Business Development Centers. Its HQ is located in Newark, New Jersey. The Skylands Small Business Development Center at Warren County Community College handles Morris, Sussex and Warren Counties.
  23. Tourism Bureaus: Bethlehem Tourism Authority (Its URL is http://www.bethlehem.info.). Lehigh Valley Convention and Visitors Bureau, Inc. (Its URL is http://www.lehighvalleypa.org/.)

 


Final Thoughts
THINK beyond this campus. This means contacting local governments, economic development authorities, and chambers of commerce. Where do you find these? In the LOCAL Telephone Book! You may have to leave campus to meet with these groups.

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