• Where to find information
• Industry Information
• General Statistical Resources
• Journal Indexes
• Government Resources

Marketing is a way of selling the product to a target audience.  If you have watched a business news service, e.g., CNBC, the commentators often mention a target audience.  This can be but not limited to a business-to-business, business to consumer, and a larger business to a small business (and vice versa) transactions.  Target may also be a few customers or many customers.  An example is the marketing of a new product.  It can be a new nut and bolt set needed by major airplane manufacturers.  Or it can be a new breakfast cereal needed by many parents for their children.  The nut and bolt example has only two customers while the cereal one has the potential customer base in the millions.  Your job is to develop a marketing plan for the product.

1. Harris Pennsylvania industrial directory . 330.9748/P415ia/FM-1-Ref.  Lists manufacturing businesses by geographic, names and SIC code.
2. Hoover's handbook of American business . 338.74025/H789a/FM-1-REF.  URL is http://www.hoovers.com/ .
3. LexisNexis corporate affiliations 338/D598a/FM-1-REF
4. New York manufacturers directory . 330.9747/N532ca/FM-1-Ref. Lists manufacturing businesses by geographic, names and SIC code.
5. Official New Jersey manufacturers directory . 330.973/N548bb/FM-1-Ref. Lists manufacturing businesses by geographic, names and SIC code.
6. ThomasNet (Formerly Thomas Register of American Manufacturers). It is only available on the Web.

1. Encyclopedia of Associations. 061.3/G152e/FM1-R-Ref.  The latest edition is in Reference.  The web counterpart is Associations Unlimited .  Associations are good place for information on competitors, target markets, assistance with the product marketing, statistics on sales, demographic information.
2. Faulkner Advisory for IT Studies. This has reports on "smart clothing" including nanotechnolgy. Other reports include IT infrastructure, data networking, security, enterprise systems, the Internet and World Wide Web, and technology vendors.
3. Investext . It has analyst reports covering more than 11,000 U.S. and international companies and 53 industries.  These reports come from 500 Wall Street and international brokerage firms .  
4. Standard and Poor's Industry Surveys .  338/S781I/FM-1-Ref (On Reserve).  Analyzes specific industries on quarterly basis.  Trends, financial information, and industry data are available.  Earlier volumes are available in the stacks back to 1976.
5. Standard and Poor's NetAdvantage. This has information on industries, stocks, mutual funds and companies. It has the Industry Surveys.

1. Demographics USA (ZIP ed.) .  658.8/D383/FM-1-Ref.  This provides statistics on population (including age and sex), effective buying income, employment by industry and retail sales.  This is by Zip code.
2. Lexis Nexis Statistical. This is an index of statistics that were previously published in the print indexes that are listed above. Also this is compilation of statistics from a variety of sources some of which are available in print and/or on the fiche at Fairchild Library.
3. STAT-USA .  This is a compendium of government statistical information on the Web.  It is available through the Article Abstracts and Databases on the Virtual Library.  It gives information on general economic conditions in the United States, i.e., Consumer Price Index and Leading Economic Indicators.  This compendium contains on the National Trade Data Bank.  This gives information on foreign trade statistics of the U.S., trade opportunities and information on a foreign country's rules and regulations.

1. ABI-Inform Dateline . Indexes resources with local and regional business news coverage of companies, business and the economy.
2. ABI-Inform Global .  Indexes over 1400 journals in management and business.  Coverage is from 1987 for most journals.  About 45% of the articles are available in full text.
3. ABI-Inform Trade & Industry . Indexes resources with a trade or industry focus
4. Applied Science and Technology Abstracts (a.k.a. ASTA) Covers articles in the engineering, technology and business fields.
5. Factiva .  Covers over 8000 publications (full text) back to early 1980's.
6. Lexis Nexis Academic .  Provides full text of journals, newspapers, and wire services relating to business information.  It also has full text legal materials such court decisions, legislation and regulations.

1. Occupational Employment and Wage Estimates .  Published by the Bureau of Labor Statistics, Dept. of Labor.  It gives information on local employment and wage scales on a national, state and metropolitan area.  A good source for wage cost estimates.  Its URL is: http://stats.bls.gov/oes/oes_data.htm .(Federal)
2. Small Business Administration.  Its URL is http://www.sbaonline.sba.gov/ .(Federal)
3. County and local governments: Lehigh County, Northampton County, City of Bethlehem.
4. Pennsylvania's home page.  Its URL is http://www.state.pa.us/ .(State)
5. Redevelopment (or Economic) Authorities of states, counties, cities, boroughs, etc.: Northampton County Development Corporation; Bethlehem Economic Development (its URL is http://www.bethlehem-pa.gov/econ_dev/.).(Local)
6. Small business development centers of the state, counties and cities: Lehigh University's Small Business Development Center. (Federal and State)