Selected Resources
Marketing 319
Spring Semester, 2000
This bibliography is for use in your research. The
resources that are listed will provide needed information, bibliographic
citations, and in some situations, full text of journal articles.
Books
There are two resources that will assist in locating
items in the Lehigh University libraries and in other libraries. They are:
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ASA, The Library’s Online Catalog. This lists all the
items in the library and their location. This resource is available via
the Network Server and the Web. Subject headings include (but not limited
to) competition, diffusion of innovation, innovations, and technological
innovations. This can be a starting point for your research.
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WorldCat. This is a catalog that lists over 43 million
items including books, journals, audio-visual, CD-ROMs and software. These
resources may be obtained via Lehigh’s Interlibrary Loan.
Journal Indexes
There are citation and full-text databases available
for researching your topic. Some indexes will be more useful than others
in covering your topic. These are available by clicking on Libraries'
button (located on the upper right of the homepage), then click on Electronic
Resources, and then click on Databases. These indexes are the important
ones. They are:
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ABI-Inform
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Applied Science and Technology Index
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Dow Jones Interactive's Publications Library
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EconLit
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Lexis-Nexis
These indexes are useful.
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Article First
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Contents First
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Engineering Index (Compendex)
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Infotrac
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Inspec
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Medline (Index Medicus)
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Social Sciences Index
Patents
Patent searching is not easy. However there are
Web versions that will allow you to search patents with good results. They
are the U.S. Patents and Trademark Office (USPTO) and the IBM
Intellectual Property Network. Both have advantages that will be explored.
The USPTO site includes the Manual of
Classification, which not only outlines the scheme by which patents
are classified but gives definitions for each of the classes and subclasses.
Patents subject searching is usually done using these classes so a good
understanding of the numbering scheme produces better results. The IBM
site allows much the same sort of searching as does the USPTO, but
it does a better job with claims searching. Claims are the exact processes
by which the patented object is works, as opposed to a mere description
of what the item is. Claims may be searched with keyword terms, and therefore
are easier for the new user to grasp and for the experienced user who is
looking for new material that may not be well classed yet.
IBM Intellectual Property Network
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Log on to the Lehigh's Home Page and then click in this
order: Libraries; then InfoDome (located on right side of the page); then
Patents (located on the left of the page).
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This takes you to the Library's Patent web page.
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Scroll down to IBM Intellectual Property Network and
click on it.
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When IBM page appears, click on search.
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Select the Boolean Search.
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Type in search phrase, select date range and click on
search.
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Results appear.
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Click on the patent number and view.
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The patent appears.
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View (and/or click) on claims, other patents (U.S. and
international), and class (U.S. and international).
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If more searching is needed, then patent number, boolean
and advanced text searching options are available.
U.S. Patents and Trademark Office (USPTO)
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Follow steps 1-2 under the IBM Network.
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Scroll down to U.S. Patents and Trademarks Office and
click on it.
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When the screen appears, select either the Full-text.
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Select appropriate search engine, example, boolean or
patent #.
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When screen appears, click on (or type in) items for
each type of search, ex. years, terms...
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Click on "Search" button.
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When results appear, either refine the search or display
the results.
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Click on the patent number.
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The patent and the appropriate information (for that
database) will appear.
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Advanced searching including field searching, years,
etc. is available.
The URL’s for the two patent servers are:
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USPTO’s URL is http://patents.uspto.gov/.
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IBM Intellectual Property Network's URL (where the patents
are located) is http://www.patents.ibm.com/ibm.html.
Additional Resources
There are useful resources that can help locate
information on patents and other information. These are:
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Association Unlimited. This list national (U.S.), international
and regional organizations. Examples include American Red Cross, and the
National Inventors Foundation.
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Company web sites.
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Yahoo web site. Use the its Business and Economy area
to locate additional assistance on patents. Its URL is http://dir.yahoo.com/Business_and_Economy/Companies/
There is a handout for patent searching
called Marketing 319 Patent Searching. Its URL is:
http://www.lehigh.edu/~inref/guides/mkt319ex.html
A very useful information sheet on patent searching
is available. Its URL is: http://www.lehigh.edu/~inref/subject/patent.html