Selected
Resources
Marketing
320
Spring Semester, 2007
If you need further help, contact Brian Simboli, x5003 after doing some preliminary searching on your topic in advance of setting up a meeting.
Table of Contents
Books
There is one resource that will assist in locating items in the Lehigh University
Libraries. It is:
- ASA,
The Library's Online Catalog. This lists all the items in the library
and their location.
- WorldCat.
This is a catalog that lists over 44 million items including books, journals,
audio-visual, CD-ROMs and software. These resources may be obtained via
Lehigh's Interlibrary Loan.
Remember: Use ASA to locate books,
journals, A-V materials, and CD-ROMs. Generally journal articles are NOT indexed
in ASA and WorldCat. Subject headings included are:
- Export marketing.
- Exports.
- Import quotas.
- Imports.
- United States-commerce (you
can put the name of any country, e.g., Mexico.)
Journal
Indexes and Other Resources
The following indexes will provide citations on the topic. To access them, click
on this URL: http://databases.lib.lehigh.edu/finder/.
They are:
- ABI-Inform Dateline. Indexes resources with local and regional business news coverage of companies, business. and the economy.
- ABI-Inform Global.
Indexes over 1400 journals in management and business. Coverage is from
1987 for most journals. About 45% of the articles are available in full
text.
- ABI-Inform
Trade & Industry. Indexes resources with a trade or industry
focus
- Academic Index. (a.k.a. Infotrac)Covers over 1400 journal going back to 1980. Some articles are available in full text.
- Accounting and Tax Index.
Available only in print and is shelved in Index Section, Reference, Fairchild
Library. Formerly called the Accountant's Index, Supplement
- America:
History and Life. This covers articles related to America and Canada.
This is available in print and on the Web since 1964.
- CIAO Columbia International Affairs Online is designed to be the most comprehensive source for theory and research in international affairs. It publishes a wide range of scholarship from 1991 on from a variety of sources including university research institutes and conferences.
- CQ
Researcher. Your complete source on the most current and controversial
issues of the day with complete summaries, all the pros and cons, bibliographies
and more.
- CQ
Weekly Report. This is your weekly source covering Capitol Hill
with legislative news and analysis of issues.
- Econlit.
A good index for the research journals that cover economic information from
a research perspective.
- EIU ViewsWire
This provides information and statistics on important economic, political and market developments and for over 200 countries and the six continents. Also there are concise analytical briefings on their implications for business.
- Factiva.
Its publications library covers over 8000 publications (full text) back
to early 1980's. This is the replacement for Dow Jones Interactive.
- Historical
Abstracts. This is an excellent source for Europe and the rest of
the world. It is a twin to America: History and Life. Coverage goes back
to 1955 in print and on the Web.
- Lexis
Nexis Academic. Provides full text of journals, newspapers, and
wire services relating to business information. It also has full text legal
materials such court decisions, legislation and regulations.
- NBER
Working Papers Series (from National Bureau of Economic Affairs).
- PAIS International (public affairs). Good source for information on government and public policy
issues.
- Research Library. Covers over 1800 journals in a variety of subject areas
with some available in full text.
These resources provide another way
of locating leads for your products. The articles may have addresses of companies
and governmental agencies, statistics (includes those who gathered these figures),
and the names of organizations that produced these items and information on
a country. This can be vital to a successful marketing program in the country
and/or a region where the product (or service) may be sold.
Statistical
Indexes And Resources
- Index to International Statistics:
IIS. Washington, CIS, 1983-. 310.016/I38/FM-1-REF
- Lexis Nexis Statistical. This is compilation of statistics from
a variety of sources some of which are available in print and/or on the
fiche at Fairchild Library. NOTE: Web version does not have all of the statistics
that are available in print.
- STAT-USA. This is a compendium of government statistical information on the Web. (To locate this item, follow the directions for locating the Journal Indexes.) It has two sections. The first one is entitled the "State of the Nation". It gives information on general economic conditions in the United States, i.e., Consumer Price Index and Leading Economic Indicators. The second one is entitled "Globus & NTDB". This has international information including the National Trade Data Bank and Country Commercial Guides.
International
and Country Statistics
- EIU ViewsWire. See the Journal Index and Other Resources section for more information.
- International Financial Statistics.
Washington, IMF. 332.05/I61i/FM-1-Ref
- Japan Statistical Yearbook.
315.2/J35/FM-1-Ref
- Russia & Eurasia Facts
and Figures Annual. Gulf Breeze, Fl., Academic International Press.
314.7/U11a/FM-1-Ref. (Formerly titled USSR Facts and Figures).
- SourceOECD. This resource
has economic statistics for countries through its monographs, periodicals and statistical databases.
- Statistical Abstract of Latin
America. 318/C153s/FM-1-Ref
- Statistical Abstract of the
United States. 317.3/U58s/FM-1-R-Ref. Current volume is kept in Ready
Reference at Fairchild and on CD-ROM in Government Documents section of
the Fairchild Library. Included at the end of each table is the original
source for that set of statistics.
World
Wide Web
Using a search engine, e.g., Google, you will find information that may be useful. Examples are government, associations, and companies. They provide facts, figures, and reports that may be important to your research. There are multi-search engines that makes searching the Web more efficient. Dogpile.com is an example of these multi-search engines. Remember: anyone can put up a web page with information. Is the information on the web page reliable ?
These are good sites for statistics
on the economy, population, etc., from the Federal Government. They are:
- Bureau of Economic Analysis.
URL is http://www.bea.gov/.
- Bureau of Labor Statistics.
URL is http://www.bls.gov/.
- Federal Statistics site. URL
is http://www.fedstats.gov/.
- U.S. Census Bureau. URL is
http://www.census.gov/.
Additional
Resources
These resources may assist in locating information on a country including its
culture, economic situation, and population. They are:
- America's Newspapers. This has full text content of over 650 U.S. newspapers with the back runs varying for each title.
- Area Handbooks produced by
the Army. Look for the name of a particular country, ex. Turkey to locate
the latest edition of this book via ASA.
- Associations Unlimited.
Good resource to locate cultural, ethnic and business groups related to international marketing.
- Culturgrams: the nations
around us / developed by the David M. Kennedy Center for International
Studies, Brigham Young University. Garrett Park, MD: Garrett Park Press,
c1995. 909.828/C968/1995/L-1-Ref
- Encyclopedia Britannica
is available to answer questions concerning a country, a culture, and/or
an industry. This can be vital to a successful marketing program in the
country and/or a region where the product (or service) can be sold.
- Foreign Government Resources on the Web.
Comprehensive gateway to foreign government sites and other sources of foreign government information
from The University of Michigan.(Use this in conjunction with the Electronic Embassy for more resources.)
- Human Relations Area Files This is a unique database which facilitates research and study of human culture, society and behavior. This may assist with cultural aspects of your paper.
- IMF Staff Country Reports in Full Text The International Monetary Fund has made some staff country reports available to the public. Their coverage includes issues such as recent economic developments and policies, poverty, banking, etc.
- Investext. An excellent resource
getting information on companies, industries and product information from
over 500 Wall Street and international brokerage firms.
- Political Risk Yearbook.
320.9/P769/FM-1-Ref. Although dated, it is still a good source for locating quantitative and qualitative
information on a country.
- Portals to the World from the Library of Congress contains selective links providing authoritative, in-depth information about the nations and other areas of the world.
- United States Government
Manual. Washington: GPO. 353.04/U58ua/FM-1-REF
- World Bank, World Development
Indicators. Its URL is http://www.worldbank.org/data/countrydata/countrydata.html.
- World Factbook. Washington,
D.C.:Central Intelligence Agency: G.P.O., [distributor], 1981-. 910/W927/FM-1-REF.
Its URL is http://www.odci.gov/cia/publications/factbook/index.html.
NOTE: To locate items 1, 3,5,
7, and 9, follow the directions in the Journal Indexes Section.
Listed below are some web sites that
can assist in locating information on a country, product, industry, and /or
market. Some will have links to other sites that may have more information on
your topic. They are:
- Business Information Service
for the Newly Independent States BISNIS is the Department of Commerce's
primary resource center for U.S. companies exploring business opportunities
in Russia and other Newly Independent States. BISNIS provides U.S. companies
with the latest market reports and tips on developments, export and investment
opportunities, and strategies for doing business in the NIS. Its URL is
http://www.bisnis.doc.gov/.
- BusinessCulture.com. It URL
is http://www.businessculture.com/.
It has section entitled "Doing Business In'' which contains links to
more than 100 foreign countries. If further information is needed, a detailed
report of resources for each country such as nonverbal communication and
corporate gift giving is available for a small fee.
- Communicaid: Global Communication A commercial site with a good section on select countries' business culture.
- Country Briefings from the
Economist. For each country it has brought together succinct forecasts,
economic and political profiles, core statistics, essential recent articles
and in-depth surveys from The Economist. Its. URL is http://www.economist.com/countries/.
- Country Profiles. Its URL is
http://nt1.ids.ac.uk/eldis/newcountry.htm
- Cultural Tips for Doing Business
Abroad. Good source for locating customs and practices in the listed countries.
Its URL is http://www.getcustoms.com/.
- ELDIS: gateway to development
information. Its URL is http://nt1.ids.ac.uk/eldis/.
- Electronic Embassy. This embassy
site, made up of the foreign embassies in Washington, D.C., can provide
quantitative and qualitative information, links to associations, companies,
etc., and governmental agencies involved in foreign business transactions
for a given country. (Use this in conjunction with the Foreign Government Resources on the Web for more resources.)
- Financial Crises in Emerging
Markets. Its URL is http://www.nber.org/crisis/.
- International Trade Resources from FTIA:Federation of International Trade Associations .
Its URL is http://fita.org/webindex.
- Marco Polo: The Cross-Cultural
Marketing Edge. It is an excellent overview of the topics related to international
marketing. Shaben & Associates International Consultants, Vancouver
prepared this for Industry Canada (this is a Canadian government agency).
- To locate maps of a country,
use this URL for maps http://maps.google.com/.
The Library has created a web page
for government information including Federal, state, local and international
materials. It is called Government Information at Lehigh University Library.
Its URL is http://www.Lehigh.EDU/library/govdocs/.
This is an excellent starting point for locating relevant material to do research
on a country and/or a topic.
Final Thoughts
Think beyond the Lehigh campus. There are many resources that are not available
on campus here BUT out there in the world.
Created on 1/30/07by W. Fincke,
Business Librarian
Office: Rm. 343, Rauch Business Center.
Hours: Mon.-Fri., 8:00-4:30.
Phone: 83052
Email: wjf0@lehigh.edu
URL is http://www.lehigh.edu/library/guides/guides.html.