Selected Resources
Marketing 321
Spring Semester, 2006

Table of Contents

Books
There are two resources that will assist in locating items in the Lehigh University libraries and in other libraries. They are:
  1. ASA, The Library's Online Catalog. This lists all the items in the library and their location. This resource is available via the Network Server and the Web.
  2. WorldCat. This is a catalog that lists over 51 million items including books, journals, audio-visual, CD-ROMs and software. These resources may be obtained via Lehigh's Interlibrary Loan.

Remember: Use ASA to locate books, journals, A-V materials, and CD-ROMs. Generally, journal articles are not indexed in ASA. In WorldCat, there are now full text articles available on this database on a LIMITED basis.

Industry Information
These resources can be used to locate information on industries. They are:
  1. Associations Unlimited. This is also available in print and its title is Encyclopedia of Associations. Its call number is 061.3/G152e/FM-1-R-REF.
  2. Investext. Has information on industries from over 500 Wall Street and international stock brokerage firms.
  3. Journal indexes list articles on industries. See the Journal Index section for a listing of indexes.
  4. Standard and Poor's Market Insight. This contains a wealth of company and industry information. It includes the S&P Industry Surveys.
General Statistical Resources and Indexes
The listed resources will give statistics on industries, general economy and population that are produced by the Federal Government. Many of the same statistics are available on the Web (See the listings under the Web section for the URLs of Federal Government Statistical Sites.) These are:
  1. Business Statistics of the United States. 338.09/B976a/FM-1-Ref. This is a biennial publication with the cumulation of statistical data for series appearing the Survey of current business from 1947 to year prior to publication.
  2. Demographics USA (ZIP ed.). 658.8/D383/FM-1-Ref. This provides statistics on population (including age and sex), effective buying income, employment by industry and retail sales. This is by Zip code.
  3. Lexis Nexis Statistical. This is an index of statistics that were previously published in the print indexes that are listed above. Also this is compilation of statistics from a variety of sources some of which are available in print and/or on the fiche at Fairchild Library.
  4. Sales & Marketing Management. Back issues are on microfilm and current issues are in print and shelved in Fairchild Library. This publication has special issues on various topics, i.e., buying power and media markets. Good source for the population and buying power of the states and their counties. Its URL is http://asa.lib.lehigh.edu/cgi-bin/pubid?Pub=28583.
  5. Statistical Abstract of the United States. 317.2/U58s/FM-1-RRef. Latest edition is in Ready Reference with earlier editions in the stacks.
  6. STAT-USA. This is a compendium of government statistical information on the Web. It is available through the Article Abstracts and Databases on the Virtual Library. It gives information on general economic conditions in the United States, i.e., Consumer Price Index and Leading Economic Indicators. This compendium contains on the National Trade Data Bank. This gives information on foreign trade statistics of the U.S., trade opportunities and information on a foreign country's rules and regulations.
  7. Survey of Current Business. C59.11/1. This is received monthly and is shelved at Fairchild Library.
Company and Stock Information
These resources can be use for information about the company's profitability, information on its charitable foundation's name and address, etc. They are:
  1. The advertising red books . Advertiser, geographic. 659.112/S7852/FM-1-Ref URL for the web version of #1 and #2 is http://www.redbooks.com/ . This web site will provide general information concerning the industry while the books provide more in depth information on the industry. Advertising
  2. The advertising red books . Agencies . 659.112 S78/FM-1-Ref. See #1 for more information.
  3. Company Web Pages. They have quantitative and qualitative information on the given company.
  4. Factiva. The Company/Markets' Company Section has the information from annual reports, etc.
  5. Investext. This has quantitative and qualitative information on companies.
  6. Journal indexes list articles on companies. See the database section for a listing of indexes.
  7. Lexis Nexis Academic. This database has sections entitled Industry & Market News and Company Financial Information.
  8. SEC Edgar Database. See World Wide Web for description.
Journal Indexes and Other Resources
Locating articles with quantitative and qualitative information on companies and industries may be found using these indexes. Also, the articles may have information on companies, local governments, and local organizations. URL is http://databases.lib.lehigh.edu/finder/. They are:
  1. ABI-Inform Dateline. Indexes resources with local and regional business news coverage of companies, business. and the economy.
  2. ABI-Inform Global. Indexes over 1400 journals in management and business. Coverage is from 1987 for most journals. About 45% of the articles are available in full text.
  3. ABI-Inform Trade & Industry. Indexes resources with a trade or industry focus.
  4. Academic Index (Infotrac). Covers over 1400 journal going back to 1980. Some articles are available in full text.
  5. Applied Science and Technology Abstracts. Covers articles in the engineering, technology and business fields.
  6. Econlit. A good index for the research journals that cover company and industry information from a business and economic perspective.
  7. Factiva. It has over 8000 publications with some back to the early 1980's. (This is the replacement for Dow Jones Interactive.)
  8. Faulkner Advisory for IT Studies. Covers the information technology area with reports, evaluations and general information.
  9. Lexis Nexis Academic. Provides full text of journals, newspapers, and wire services relating to business information. It also has full text legal materials such court decisions, legislation and regulations.
  10. PsycInfo. A good source for journal articles on consumer and marketing behavior.
  11. Research Library. Covers the popular journal literature with some articles available in full text.
  12. Sociological Abstracts. This covers research in demographics, social psychology and community development.
Electronic Journals
Another source of full text journal articles is the electronic journal (a.k.a. e-journal). We have access to many e-journal collections through a variety of sources. To access them, click on this URL: http://www.lehigh.edu/library/ejournals/ . The following sources have economic, finance and management journals that will help with your research. They are:
  1. Emerald Library. This resource is heavily weighted in the management area. It is a good source for supply chain management information.
  2. JStor. This is a good source for locating articles concerning B2B marketing . (NOTE: this has a two to five year delay in mounting the articles.
  3. Wiley Interscience. This has a number of economic and management journals that can be useful in locating material on your topic.
World Wide Web
Using a search engine, e.g., Google, you will find information that may be useful.  Examples are government, associations, and companies.   They provide facts, figures, and reports that may be important to your research.  There are multi-search engines that makes searching the Web more efficient.  Dogpile.com is an example of these multi-search engines.  Its URL is http://www.dogpile.com.  Remember: anyone can put up a web page with information. Is the information on the web page reliable?

Statistical Resources on the Web are:

  1. Company Web Pages. They have quantitative and qualitative information on the given company.
  2. Salary.com. This site provides information on salary and benefits for job titles. Its URL is http://www.salary.com/.
  3. SEC Edgar Database. This resource has the required filings from publicly traded companies. Its URL is http://www.sec.gov/.

These sites have statistics on the economy that are produced by the Federal Government. They are:

  1. Bureau of Economic Analysis. Its URL is http://www.bea.doc.gov/.
  2. Bureau of Labor Statistics. Its URL is http://www.bls.gov/.
  3. Federal Statistics site. Its URL is http://www.fedstats.gov/.
  4. Securities and Exchange Commission. Its URL is http://www.sec.gov/.
  5. U.S. Census Bureau. Its URL is http://www.census.gov/.
Created on 2/06/06 by W. Fincke, Business Librarian
Office: Rm. 343, Rauch Business Center.
Hours: Mon.-Fri., 8:00-4:30.
Phone: 83052
Email: wjf0@lehigh.edu
URL is http://www.lehigh.edu/library/guides/guides.html.