About the College > Distinguished Alumni > Franceschini, Donald

Franceschini, Donald

Donald J. Franceschini graduated from Lehigh in 1957 with a BS in industrial engineering and later from Temple University with his M.B.A. He oversaw the $7.5-billion personal products line of Sara Lee Corp. that included Hanes, Champion, Playtex, Bali, Donna Karan and Ralph Lauren, as well as international brands marketed in 26 countries. Additionally, he oversaw the corporation's legal and human resources functions. Sara Lee Corporation is a global packaged food and consumer products company with annual sales of $20 billion.

Prior to joining Sara Lee in 1991, he was President of Playtex Apparel and a partner in the leveraged buyout of that corporation. Sara Lee acquired Playtex Apparel in 1991, at which time Franceschini was named Chief Executive Officer of that division. He eventually took executive positions within Sara Lee to the point where he was Vice President and CEO of Sara Lee personal products.

After retiring in 1997, he and his wife moved to Delaware where they continued to be active members of their community including serving on the hospital board and as a past president of the Delaware American Institute of Industrial Engineers. Franceschini currently resides in Florida.

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Donald J. Franceschini

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Degree: BS industrial engineering

Graduation: 1957

Notable Achievement: Retired Vice Chairman and Director of Sara Lee Corporation