REETIKA GUPTA                                        

Assistant Professor of Marketing

Department of Marketing
College of Business and Economics
Bethlehem, PA 18015
Phone: (610) 758 5925
Fax:(610)7584743
Email: reg205@lehigh.edu

Reetika Gupta, assistant professor in the department of marketing, earned her doctorate in marketing from Baruch College, City University of New York, completed her post-graduate program in marketing communications from the Mudra Institute of Communications in India, and received her bachelor’s degree in economics from St. Stephens College, Delhi University in India. Gupta’s research interests include consumer behavior in interactive consumption environments, consumer learning of new products and the role of technology in marketing. She has published articles in the Journal of Advertising Research, Advances in Consumer Research and International Journal of Internet Marketing and Advertising.  She received the Sidney I. Lirtzman Dissertation Award for her dissertation research. In addition to teaching undergraduate marketing courses, she has taught in the Baruch Executive MS Marketing Program in Taiwan and Hong Kong.