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K. SIVAKUMARArthur Tauck Chair, Professor of Marketing, & Department of Marketing
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K. Sivakumar (“Siva”) is the Arthur Tauck Chair, Professor of Marketing, and Chairperson of the Department of Marketing at Lehigh University. Prior to joining Lehigh in 2001, Siva spent nine years as a faculty member with the University of Illinois at Chicago where he was named an Academic Leadership Fellow during 1999-2000. He received his Ph.D. in Marketing from Syracuse University in 1992. Siva’s undergraduate degree is in Mechanical Engineering (P.S.G. College of Technology, Madras University, India) and his masters degree is in management (Institute of Rural Management, India). Prior to obtaining his Ph.D., Siva held managerial positions in marketing and general management for six years (National Dairy Development Board, India and National Cooperative Dairy Federation of India). Siva's research interests include pricing, global marketing, and innovation management. He has published research papers in Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, Journal of Business Research, Journal of Interactive Marketing, Journal of International Marketing, International Marketing Review, Journal of Product Innovation Management, Psychology & Marketing, Marketing Science Institute's Working Paper Series, and other publications. His research has also been summarized in the Editors' Briefing section of the Harvard Business Review. Siva has won several awards including the Donald Lehmann Award (given to the best dissertation-based article in Journal of Marketing or Journal of Marketing Research) from the American Marketing Association, Martin J. Whitman Distinguished Ph.D. Alumni Award from Syracuse University, Alpha Kappa Psi Doctoral Dissertation Award from the Academy of Marketing Science, Honorable Mention in the John Howard Doctoral Dissertation Award from the American Marketing Association, Best Conference Paper Award at the American Marketing Association Conference, Best Conference Paper Award at the Academy of Marketing Science Conference, Outstanding Reviewer Award from the Journal of the Academy of Marketing Science, and other awards. He is on the editorial review board of several scholarly journals. MARKETING AT LEHIGH Student-Focused * Research-Oriented
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