Applied / Commercial Research . . .




Advertising / Marketing Research

Lowe, J.W.G. and Gatewood, J.B. 1998. Positioning Conectiv Power Company in a Competitive Market: Ethnographic Explorations. Gillespie & Co., Princeton, N.J. 28 pp.

Lowe, J.W.G. and Gatewood, J.B. 1998. Volvo as a Family Car: Ethnographic Explorations. Messner Vetere Berger McNamee Schmetter, New York, N.Y. 21 pp.

Lowe, J.W.G. and Gatewood, J.B. 1997. Renewing Red Lobster. Euro RSCG Tatham, Chicago, Ill. 6 pp.

Lowe, J.W.G., Gatewood, J.B., and Donovan, M. 1997. Experiencing Telecommunications Today. Ogilvy and Mather, New York, N.Y. 33 pp.

Gatewood, J.B. 1997. Isuzu Oasis--Anthropological Findings. SHR Perceptual Management, Scottsdale, Az. 9 pp.

Lowe, J.W.G., Gatewood, J.B., Donovan, M. 1996. Respect and the American Express Brand. American Express, Inc., New York, N.Y. 27 pp.

Lowe, J.W.G., Gatewood, J.B., and Donovan, M. 1996. Repositioning Today's Man. Today's Man, Inc., Moorestown, N.J. 33 pp.

Lowe, J.W.G., Gatewood, J.B., and Donovan, M. 1996. Orienting American Express towards Ordinary Spending. American Express, Inc., New York, N.Y. 29 pp.

Lowe, J.W.G. and Gatewood, J.B. 1995. The Culturalogic of Mixed Drinks. Schieffelin & Somerset, New York, N.Y. 82 pp.

Gatewood, J.B. and Cameron, C.M. 1994. The Cultural Meaning and Market Niche of Grand Marnier. Cultural Analysis Group, Teaneck, N.J. 7 pp.

Gatewood, J.B. and Cameron, C.M. 1993. Hyatt Resorts Project. SMG/Holen North America, New York, N.Y. 10 pp.

Gatewood, J.B. and Cameron, C.M. 1991. Customer Behaviors in and Attitudes about Hardee's Restaurants. Holen North America, New York, N.Y. 21 pp.

Tourism Surveys

Cameron, C.M. and Gatewood, J.B. 2000. Gettysburg Visitor Survey: Statistical Summary. Report to survey partipants and to Gettysburg National Military Park. 6 pp.

Cameron, C.M. and Gatewood, J.B. 1999. Musikfest 1999 Visitor Survey. Musikfest Association, Bethlehem, Pa. 51 pp.

Cameron, C.M. and Gatewood, J.B. 1998. Musikfest 1998 Visitor Survey. Musikfest Association, Bethlehem, Pa. 55 pp.

Cameron, C.M. and Gatewood, J.B. 1997. Musikfest 1997 Visitor Survey. Musikfest Association, Bethlehem, Pa. 64 pp.

Cameron, C.M. and Gatewood, J.B. 1996. Musikfest 1996 Visitor Survey. Musikfest Association, Bethlehem, Pa. 59 pp.

Gatewood, J.B. and Cameron, C.M. 1996 Christkindlmarkt 1995 Visitor Survey. Musikfest Association, Bethlehem, Pa. 42 pp.

Cameron, C.M. and Gatewood, J.B. 1995. Musikfest 1995 Visitor Survey. Musikfest Association, Bethlehem, Pa. 49 pp.

Cameron, C.M. and Gatewood, J.B. 1994. Musikfest 1994 Visitor Survey. Musikfest Association, Bethlehem, Pa. 66 pp.

Cameron, C.M. and Gatewood, J.B. 1993. Musikfest 1993 Visitor Survey. Musikfest Association, Bethlehem, Pa. 58 pp.

Cameron, C.M. and Gatewood, J.B. 1992. Musikfest 1992 Visitor Survey. Musikfest Association, Bethlehem, Pa. 45 pp.

Cameron, C.M. and Gatewood, J.B. 1991. Musikfest 1991 Visitors Survey. Musikfest Association, Bethlehem, Pa. 59 pp.

Cameron, C.M. and Gatewood, J.B. 1990. Musikfest 1990 Visitors Survey. Musikfest Association, Bethlehem, Pa. 76 pp.

Cameron, C.M. and Gatewood, J.B. 1989. Musikfest 1989 Visitors Survey. Musikfest Association, Bethlehem, Pa. 49 pp.

Cameron, C.M. and Gatewood, J.B. 1988. Musikfest 1988 Visitors Survey. Musikfest Association, Bethlehem, Pa. 53 pp.

Cameron, C.M. and Gatewood, J.B. 1987. Musikfest 1987 Visitors Survey. Musikfest Association, Bethlehem, Pa. 47 pp.

Cameron, C.M. and Gatewood, J.B. 1986. Musikfest 1986 Visitors Survey. Musikfest Association, Bethlehem, Pa. 60 pp.

Cameron, C.M. and Gatewood, J.B. 1985. Musikfest 1985 Visitors Survey. Musikfest Association, Bethlehem, Pa. 22 pp.

Fisheries Management

McCay, B.J., Gordon, W.C., Levine, E.B., Gatewood, J.B., Thompson, B., and Creed, C. 1989. From the Waterfront: Interviews with New Jersey Commercial Fishermen about Marine Safety and Training. NJMSC S/K Project for Understanding and Teaching Marine Safety, New Jersey Marine Science Consortium, Fort Hancock, N.J. 74 pp.

McCay, B.J., Creed, C., and Gatewood, J.B. 1987. Crews and Labor in the Surf Clam and Ocean Quahog Fleet of the Mid-Atlantic Region; Part II. The Mid-Atlantic Fisheries Management Council. 11 pp.

Gatewood, J.B. and McCay, B.J. 1987. Job Satisfaction in Six New Jersey Fisheries: A Statistical Summary. New Jersey Sea Grant Program, Fort Hancock, N.J. 25 pp.

Other Activities

Partner, Camwood Research Associates, Bethlehem, Pa. 1987-2002.


Last updated April 17, 2002, by JBG1@Lehigh.edu